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A Look Inside ...

Brothers Julian and Louis, a retiree and an artist/writer, are again bank customers. A Bank on San Francisco advertisement enticed them to visit a local participating bank where they opened personal savings accounts more than two years ago. Read more about the Bank On Cities program at 'Bank On' Programs Create Civic Partnerships that Reach the Unbanked. Source: Bank on San Francisco Today's dynamic and complex financial markets demand that consumers be effective money managers. Especially at risk are unbanked and underserved consumers who may be unfamiliar with the fundamentals of personal financial management.

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'America Saves' Campaign Reaches Many Communities While
Keeping Nationwide Focus

Peninsula Saves, one of the America Saves programs, helps Virginia consumers improve personal and household finances by providing financial information, tools, and access to products and services. Source: America SavesSince the start of the America Saves campaign seven years ago in Cleveland, banks and other financial institutions have played a critical role in developing and supporting the burgeoning savings movement.

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'Bank On' Programs Create Civic Partnerships that Reach
the Unbanked

Bank on San Francisco provides outreach and marketing tools, such as this, for participating banks and other partners. Source: Bank on San Francisco

Financial institutions in cities around the country have a unique opportunity to work with their local governments and local community groups by participating in Bank On programs. These programs provide starter accounts, financial education, and other financial opportunities to consumers who have had little or no connection to banks or credit unions.

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Community Financial Access Pilot Expands Financial Services
to Low-Income Neighborhoods

The Community Financial Access Pilot helps provide outreach and marketing tools such as these for participating banks and other partners. Source: U.S. Department of Treasury

The Community Financial Access Pilot (CFAP) is an initiative of the U.S. Department of the Treasury's Office of Financial Education. Endorsed by the President's Advisory Council on Financial Literacy, the pilot is designed to increase access to financial services and financial education for low- and moderate-income individuals.

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Operation HOPE Reaches Out to Advance Financial Literacy
and Economic Empowerment

Operation HOPE staffer demonstrates the ease and power of using the internet to a new HOPE Cyber Café Member. Source: Operation HOPE

Operation HOPE, Inc. (HOPE) is a leading provider of financial literacy and economic empowerment programs. Founded after the 1992 civil disturbances in Los Angeles, HOPE creates partnerships with government, the private sector, and community interests to bring self-sufficiency and revitalization to inner city and underserved communities across America.