OCC BULLETIN 2013-39
Subject: Social Media - Consumer Compliance Risk Management Guidance
Date: December 17, 2013
To: Chief Executive Officers of All National Banks and Federal Savings Associations, Federal Branches and Agencies, Department and Division Heads, All Examining Personnel, and Other Interested Parties
Description: Final Supervisory Guidance
The Office of the Comptroller of the Currency (OCC), in collaboration with the other members of the Federal Financial Institutions Examination Council (FFIEC), today published in the Federal Register final supervisory guidance titled “Social Media: Consumer Compliance Risk Management Guidance” (guidance).
Technological advancements allow financial institutions to use social media in a variety of ways, including marketing; facilitating applications for new accounts, products, or services; and engaging with existing and potential customers. Because this form of customer interaction tends to be both informal and dynamic, and may occur in a less secure environment, it can present unique risks to financial institutions. This guidance is meant to help financial institutions identify potential risks to ensure they are aware of their responsibilities to address these risks within their overall risk management program.
Please direct questions regarding the guidance to Kimberly Hebb, Director for Compliance Policy, or Eric Gott, Compliance Policy Specialist, at (202) 649-5470.
Grovetta N. Gardineer